About US
Lauren Brunell is a dedicated yoga instructor, local mom of three, and the proud owner of La Vie En Rose, where her full-time passion lies in curating a shopping experience rooted in purpose and community. After 12 impactful years in Human Resources with global consulting firms, Lauren transitioned to focus on yoga and building a business that aligns with her values. At La Vie En Rose, she exclusively supports women- and minority-owned businesses, carefully selecting products that reflect her commitment to quality, empowerment, and mindful living. Her journey in yoga and wellness, combined with her role as a mother, infuses every corner of the store, creating a space that’s inspiring, intentional, and truly special.
Our History
The concept for the store was born out of Lauren’s role as a “walking infomercial” among her friends and family. Through conversations with friends, family and her yoga students, Lauren realized that most people want to find ways to be healthier, save time shopping and simplify their beauty routines.
People simply want products that they can feel good about. Inspiration hit and Lauren knew that although she was already helping her close network find these sorts of products, it was time to do it on a larger scale. Lauren is passionate about making shopping at La Vie En Rose Apothecary a simple and feel good process.
So much of any shopping experience is about the ambiance and vibe of the store. At La Vie En Rose it is imperative that we provide a calm, relaxed and leisurely setting for you to shop.
The store’s strong French influence and old world charm are inspired by Lauren’s travels and the boutiques in the French Quarter of New Orleans where Lauren grew up. Come visit and find your life in pink.